South Korea is always at the forefront with innovative and trendsetting desserts. The viral sweet trend that started in late 2025 and continues strongly into early 2026 is the Middle Eastern-inspired Dubai Chocolate and its evolution, the Dubai Chewy Cookie (Korean: 두바이 쫀득 쿠키 or commonly abbreviated as 두쫀쿠 / Duchunkoo). These treats have garnered millions of views on social media, caused long queues at cafes, and even broken sales records with special versions in convenience stores (like CU and GS25).
The Rise of Dubai Chocolate
The trend began with Fix Dessert Chocolatier’s pistachio-filled chocolate bar. Filled with kataifi (kadaif/cardif) pieces and rich pistachio cream, this chocolate went viral for its crispy texture and intense pistachio flavor. In Korea, it exploded especially among younger generations — millions of videos, mukbangs, and recipes were shared on Instagram and TikTok.
The Star of 2025-2026: Dubai Chewy Cookie (두쫀쿠)
Emerging as the “second generation” version of Dubai Chocolate, the Dubai Chewy Cookie combines a super chewy (쫀득쫀득) outer layer made with marshmallow or mochi with kataifi and pistachio cream filling. One bite offers both a soft-chewy texture and the surprising crunch from the inner kataifi — the perfect contrast that Korean dessert lovers adore!
- It gained massive momentum from shares by celebrities like IVE’s Jang Won-young.
- Cafes experienced “open runs” (queues before opening) and frequent sell-outs.
- Convenience stores (CU’s Dubai Chewy Rice Cake, GS25’s Chewy Ball variations) sold millions.
- As of January 2026, it’s still one of the top search terms, with even stock tracker maps being created!
This trend perfectly fuses Korea’s traditional chewy desserts (mochi, chapssaltteok) with Middle Eastern ingredients.
Why Kataifi and Pistachio Cream Are So Crucial
The stars of these desserts: Kataifi (cardif/kadaif) for the crunch and pistachio cream for its creamy richness. Demand for these ingredients has skyrocketed — many bakeries have faced stock shortages. If you own a bakery, cafe, or market, jumping on this trend can skyrocket your sales: Create Dubai-style bars, chewy cookies, kunefe variations, or pistachio tarts!
Catch This Trend with Bisvua: Wholesale Kataifi and Pistachio Cream
At Bisvua, we are America’s premium kataifi and pistachio cream producer. Our products are ideal for these viral desserts:
- Kataifi: Extra fine strands, perfect crispiness, roasted/dried options — ideal crunch for Dubai Chewy Cookie.
- Pistachio Cream: 30% real Turkish Antep pistachio, smooth and intense flavor — vegan/halal certified.
- FDA-approved production in the USA, high quality, and reliable stock (no sell-out issues!).
- Amazon USA bestsellers — hundreds of 5-star reviews.
Fast shipping to Korea (FedEx/UPS), with hassle-free customs documentation. Create viral products for your bakery or sell to home bakers in markets — potential sales increase of 20-30%+!
Become a Distributor in Korea!
We are seeking an exclusive distributor for South Korea. Share your company profile and network, and we’ll offer special pricing, marketing support, and regional rights.
Contact: wholesale@bisvua.com (reply within 24 hours) or visit Wholesale page
Don’t miss this trend — Stand out in the Korean market with Bisvua! 🚀🍫